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How many times in your life have you said, "You know, I really should clip out these coupons, we could save a lot." The follow-up statement is usually, "And, Ill start first thing tomorrow!"
Don't feel bad. While the use of coupons has increased, many savvy shoppers don't use them. Why? They are making a rational choice NOT to use precious free-time to clip, organize, and shop (it takes more time) with coupons. Peering into a daily family schedule of work, school, soccer practice, piano lessons, and homework (not to mention laundry and meals), it is certainly understandable.
Busy families choose to pay more (trade-off money) rather than take the time that coupons require. |
