Chapters -1-2 & 3
A PICTURE OF THE STRATEGIC  AND MARKETING PLANNING AND THE RELATED SELLING PROCESS. WE WILL BEGIN WITH SLIDE 11. PLANNING A VIDEO CASE ILLUSTRATION.

WE WILL ALSO REVEW THE LADDER FROM SALES TO COO-CEO.

ba3750c1envir-strplintroppt.ppt (1,013.5 Kb)

BE PREPARED TO DISCUSS THE QUESTIONS AT THE END OF CHAPTERS 1-2 AND PREPARE THE TRUE AND FALSE QUESTIONS FOR THE FIRST TWO CHAPTERS.