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Business to Consumer E-Commerce |
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The key driver of success for any online store is the customer experience.
- Poor search experiences can cause companies to lose sales.
- To deliver on the promise of convenience, websites must focus on the customer
experience.
- Focus each Web page on one goal. Delete anything that doesn’t serve that goal.
- As customers become more experienced, it will be even more important to create a good customer experience.
Highlights of the Holiday 99 E-Commerce Report from Creative Good
Top 10 Worst Practices in E-Commerce
Top Ten Best Examples of E-Commerce
- Amazon Scorecard
- Barnes & Noble Scorecard
- Ease of Use
- Customer Confidence
- On-Site Resources
- Relationship Services
- Overall Cost
- Book Lover
- Gift Buyer
- Self-Helper
- Amazon and Barnes & Noble
Internet Bookseller Scorecard
Individual Stores
Categories
Customer Categorization
Comparisons
- Consumer Reports' E-Ratings: Online Shopping Guide
- Gomez Pro
Gomez Scorecard
- Good Customer Experience
- Bad Customer Experience
Good Reports Methodology
- Media Metrix 500
- Measurement Process
Media Metrix: A World-Wide Ranking System
- Web Qual
Evaluation Methodologies
Portals
Category Portals
BizRate.com
An example of Amazon's push technology for e-commerce.
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