|
Malcom Gladwell published a book in 2005 called Blink: The Power of Thinking without Thinking, in which he claimed that frequently the intuitive, first impression decision (made in the first seconds) is a better decision than better-informed decisions. As one example of “evidence,” he cites a psychologist, John Gottman, who can watch a 15 minute video of a husband and wife (about whom he knows nothing) and predict whether they will still be married in 15 years (with 90% accuracy). While this may be true, it is only because of many years of analytical data that Dr. Gottman has considered that provide the foundation of the “intuition.” In other words, the analytical data is so well understood by Dr. Gottman that he can apply it apparently effortlessly. Such is true of many experts in their fields. Similarly, the research of Prietula, Ericsson and Cokely [2008] found that experts become experts because of significant practice in their field. It is only after that practice that their ability to make choices seems natural or intuitive. |
|
|