The dynamics of Selling & Sales Force Marketing will capture the
vitality of sales marketing through a realistic view of the exciting world of
the sales force service team.  Building and maintaining a sales force is a
complex task, which includes; the recruitment, screening, selection,
training assigning, motivating, compensating, evaluating and controlling
other people who represent the company in the market place.  Those
responsible for building and managing sales people need a clear grasp of
overall promotional strategy that will determine the kind of selling
required, which will dictate the strategy for the building and managing
of the sales team. All of these issues will be addressed and examined.