By Norean R. Sharpe
It's a little known fact that the originator of one of the world's most
popular board games was a woman. According to government records,
Lizzie McGee of Maryland applied for a patent on "The Landlord's Game,"
which bears a striking resemblance to what we now know as Monopoly.
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However, it was another individual, Charles
Darrow of Atlantic City, N.J., who sold the game rights to Parker
Brothers in 1935, more than a decade later. In fact, a records search
reveals that Parker Brothers actually honored two patents when they
registered the board game, one of them McGee's. While Darrow continued
to earn commissions on each game sold, McGee was bought out for a
paltry sum -- and her name and contribution were forgotten.
Perhaps the mismatch between reality and published (or
marketed) history should not be surprising, given that women were not
permitted to obtain patents for many centuries. They resorted to using
their husband's names, hiding behind their initials, or simply
abandoning their inventions. Certainly, the inability of married women
to control property, money, and investments inhibited them from
starting businesses.
REDRESS FOR SUCCESS. J.E. Bedi
researched female innovators for the Lemelson Center at The Smithsonian
Institution, and what she found is summarized in her eye-opening paper,
Exploring the History of Women Inventors. According to Bedi,
during the 20th century, women patented an ice-cream freezer, a
transmitter for torpedoes, a feeding device for amputees, and Kevlar,
which is used in bullet proof vests. Can our children name any of these
women? Are their contributions taught in schools?
Today, women have their names on approximately 10% of all
patents -- a tenfold increase over 1910 (when less than 1% of all
patents were by women). Despite this increase, the gender gap in
entrepreneurship continues to widen. In 2003, two men were involved in
entrepreneurial activities for every woman, according to the research
by
Global Entrepreneurship Monitor (GEM).
Despite this gender gap, entrepreneurial activity among women continues
to grow. The number of women-owned businesses in the U.S. has increased
by 14% in the last five years, according to the
Center for Women's Business Research (CWBR). Today, nearly half of all privately held businesses in the U.S. are women-owned.
Consider that there are currently 10.6 million privately held
women-owned firms in the U.S., and that they generate $2.5 trillion in
sales and employ 19 million people. Between 1997 and 2004, the growth
in the number of these women-owned firms was over 17%, while their
combined workforce expanded by 24% and revenues grew 40%. Although on a
statewide basis California, Texas, and Florida top the list for
women-ownership in 2004, other regions of the country are catching up.
STATE OF CHANGE. The 10 fastest-growing states for women-owned outfits are:
1) Utah;
2) Arizona;
3) Nevada;
4) Idaho;
5) Kentucky and New Mexico (tied);
7) South Carolina;
8) North Carolina;
9) Arkansas; and
10)
Oregon. While these states may be seeing an explosion of sorts in women
entrepreneurship, women continue to face challenges in these areas of
the country. Look harder at the rankings, and only two of those states
-- Arizona and North Carolina -- also appear in 2004's top 15 states
for women-ownership. In those two states, not only is the number of
women-owned businesses at an all-time high, but the growth rate also is
impressive: approximately 30% growth in each instance.
If only family businesses are examined, an interesting picture
emerges. Women-owned family businesses are more than twice as likely to
employ women family members full-time; are more likely to choose a
female as a successor chief executive; and are more likely to achieve a
greater gender balance in the composition of their boards of directors.
These are the findings of the Center for Women's Leadership (CWL) at
Babson College in 2003.
Clearly, today's female business owners are a positive
influence on future women entrepreneurs. The CWL study also found that
women-owned family firms are more than six times as likely to have a
woman CEO as men-owned firms. Men, it seems, remain reluctant to put
women in charge.
Babson College, where I teach, is both a leader in
entrepreneurial education and an institution that places a solid
emphasis on narrowing the gender gap. Take for example, Alison Barnard
-- a recent graduate from Babson, who has spent the past year trying to
start a women's retail store in downtown Boston.
HASSLES AND HISTORY. She came to
Babson with the germ of an idea for an innovative retail company, but
wasn't quite sure how to make it all happen. As Alison explained, "I
have always had the desire to start my own company. Growing up, I
watched my father start several companies, which inspired me to do the
same." As seasoned business owners know, starting your own company is
not without hard work. However, while excited to be pursuing her dream,
Alison has found her experience both "frustrating and challenging."
"Many vendors informed me that they would not be opening any
new accounts.... They want to keep solid relationships with current
accounts that are potential competitors for my store," explained
Alison. This is one student that is not giving up, however. Alison is
currently scouting locations in and around Boston and continues to meet
with realtors and building owners in commercial districts. Bearing in
mind the sad fate of Lizzie McGee and her board game, let's hope that
Ms. Barnard persists, creates a successful brand, and makes an enduring
mark on retailing -- an outcome that would help to balance the scales
of history.
(
Editor's Note: This is the first in an irregular
series of commentaries, analysis, and research papers from academics
and small-business researchers.))