| The Obama Presidential campaign of 2008 used a DSS that they called Neighbor to Neighbor. The campaign leveraged election board data with data collected on websites, rallies, or through telephone polls. The system included names and addresses of voters whom they believed were undecided in the campaign. It also included issues of interest to the specific voter, data about issues of interest in a particular region, and past voting records. Using this tool, staff members could more effectively identify scripts and pitches to use with particular voters to convince them to vote for Obama. In addition, they could customize fliers and other campaign materials to get their point to the voters more effectively. Near real-time data and sophisticated analytics helped volunteers use valuable campaign time more effectively. |
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