Industry Links
Advertising & Promotion
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This is a great source for marketing, advertising and media news, information and analysis. Not all services are available without a subscription.
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The Promotion Marketing Association, Inc. (PMA) is the leading nonprofit trade association that represents the multi-billion dollar promotion marketing profession. It represents member interests and promotes better understanding of the importance of promotion in the overall marketing mix.
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This is an innovative Web site that provides remedies for all of your promotional needs. At this site you can learn about the industry as well as get ideas and information on how to put together effective promotional programs.
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The American Advertising Federation (AAF) is the professional advertising association that compliments the interests of corporate advertisers, agencies, media companies, suppliers and academia. If you are interested in a great experience learning about promotions and a great resume builder check out your collegiate chapter.
Brand Management
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The Brand Consultancy is a resource for branding information. This site delivers insights, news, and assistance on branding. It also offers the latest information on brand research, brand strategy and brand management.
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Brand You suggests some unique insights into branding, developing, and managing products. This site could be useful for researching or finding data and other relevant information on branding and packaging.
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Corporate Branding aims at helping corporate business build their brands as a business tool. This site contains some useful insights about brands and how to effectively use branding to increase your products and company’s image. In the future this Web site will have an interactive link to news and information about branding.
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This site provides newsletters, information, and case studies on packaging. It would be a great reference site for finding some literature on packaging.
Consumer Behavior
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Focus Groups Research, M+, Inc. analyzes human emotions driving consumer buying behavior. This site also gives insights on how to gather reliable data from focus groups and provides some articles on understanding consumers.
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USA Data delivers access to consumer behavior, lifestyle and product data compiled from the top 60 U.S. markets. This site also supplies information concerning brand advertising, advertising expenditures, and financial information. Without a subscription access is prohibited in certain areas.
Demographics/Segmentation
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Are you looking for some relevant research on a particular topic or are you interested in getting up to date on current marketing strategies and tactics? If so, then this is definitely the site for you. You are easily able to search by key word at this site.
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This site contains a plethora of statistical information regarding demographics, economics, and many more variables. Basically you could get lost or found with all of the data from this site. This is an excellent source for obtaining secondary data.
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This site contains a sample of MicroVision’s consumer segmentation system. Their system helps classify similar demographic characteristics, lifestyles, interests, media habits, and purchasing behaviors based on zip codes. MicroVision is a system that is designed to help you to better understand your customers, and give you a way to make more money.
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In today’s business environment databases are becoming an essential part of conducting efficient and effective business. It is pertinent that you understand the importance of using databases.
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Stat-USA is part of the Economics and Statistics Administration of the
U.S. Department of Commerce. STAT-USA is an information service providing business,
economic, social and environmental data.
Key Topics: market segmentation, market potential.
Direct Marketing
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The Direct Selling Association provides some interesting facts concerning the direct selling field. This association also has a code of conduct, some guidelines to aid consumers, and more pertinent information regarding direct selling.
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For those of you interested in shopping via catalog this is the site for you. All you have to do is pick from one of the 800 topics, then select one of their 10,000 catalogs you want, fill out your name and other pertinent information and it will be sent to you free.
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The Direct Selling Association provides some interesting facts concerning the direct selling field. This association also has a code of conduct, some guidelines to aid consumers, and more pertinent information regarding direct selling.
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Direct Market News provides articles about campaigns, companies, agencies, suppliers, trends, controversies, basically everything important that is happening in direct marketing field. To be able to use all of this site’s features you must pay a subscription fee.
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The article “Lessons from the Mailbox,” describes effective and not so effective techniques at delivering a successful direct marketing.
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Internet Business Network contains links and tools to aid marketers. This site has three newsletters covering the most critical aspects of Electronic Recruiting: recruiting, job hunters, and marketing. You'll find over 5,000 pages of free information that chronicles the evolution of key web resources, identifies the upcoming trends and much more.
Marketing Research
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Go to the above Web site and take the SRI survey. What segment were you classified as? After looking at the characteristics and/or behaviors of the segment the survey classified you as, do you think it is a good estimator? How can VALS 2 help marketers? Now you can go take the Internet VALS survey? Again do you agree with their categorization of you?
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ACNielsen conducts market research on a variety of industries including understanding consumers, promotions, advertising, retail, sales, international marketing, and new product development. Only a portion of their services is available without paying a subscription fee.
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Quirk's Marketing Research Review is a great source of information on marketing research, everything from articles on successful research products to their Researcher SourceBook, which contains listings of more than 5,500 firms providing marketing research products and services.
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Marketing Research Association is a good resource for finding marketing research opportunities, discussing research problems and ideas, or reading some literature on the subject.
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The FTC enforces a variety of federal antitrust and consumer protection laws to ensure that the nation’s markets function competitively and fairly. This site provides guidelines, laws, and news releases concerning consumer protection and business practices.
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The Better Business Bureau is designed to inform and educate consumers about common ethical business practices. It offers data concerning company reliability and charities, scams, arbitration, and many more useful consumer tips.
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Market Navigation offers “How to Harness Word of Mouth Workshops™” and consultation, Word of Mouth Marketing programs, experts groups, decision research, sales training, and focus groups. This site also provides articles and research dealing with each of these categories.
Retailing/Channel Management
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Retailer News Online is a convenient and easy way to stay on top of the trends, strategies, and secrets of retailing. This site also provides chat rooms, classifieds, and other retail related tools.
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MSI Consulting Group specializes in effective management of distribution
and marketing channels in the high technology industry. At this Web site you will be able
to browse articles and in depth information relating to distribution strategies, trends,
etc. There are also links to other marketing channel related sites.