BA301
Consumer Behavior
PowerPoint Slides
 | Chapter 1 - Introduction to Consumer Behavior |
CONSUMERS AS INDIVIDUALS
| Chapter 2 - Perception |
| Chapter 3 - Learning and Memory |
| Chapter 4 - Motivation and Values |
| Chapter 5 - The Self |
| Chapter 6 - Personality and Lifestyle |
| Chapter 7 - Attitudes |
| Chapter 8 - Attitude Change |
CONSUMERS AS DECISION MAKERS
| Chapter 9 - Individual Decision Making |
| Chapter 10 - Purchase Situation |
| Chapter 11 - Group Influence and Opinion Leadership |
| Chapter 12 - Organizational and Household Decision Making |
CONSUMERS AND SUBCULTURES
| Chapter 13 - Income and Social Class |
| Chapter 14 - Ethnic, Racial, and Religious Subcultures |
| Chapter 15 - Age Subcultures |
CONSUMERS AND CULTURE
| Chapter 16 - Cultural Influences |
| Chapter 17 - Diffusion of Consumer Culture |