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Lindell Phillip Chew
Instructor of Marketing
Degrees Held:
M.B.A. (Marketing), University of Missouri-Columbia, 1969
B.S.B.A. (Marketing), University of Missouri-Columbia, 1967 |
Interests:
Teaching:
Areas: Marketing, Sales Management & Small Business/Entrepreneurship
Course:
BA206 - Basic Marketing
BA270 - Management of Promotion
BA295 - Seminar in Personal Income Tax Preparation
BA296 - Marketing Internships
BA303 - Industrial Marketing
BA315 - Marketing Management
BA395 - Selling and Sales Force Marketing
Research:
Areas: Relationship Marketing, Strategic Marketing, Non-Profit Marketing, Religious
Institutional Marketing,
Entrepreneurship, Consultative (Proactive) Selling, Operational Marketing, Planning
Selected Significant Publications:
Marketing (Advanced Marketing Management), McGraw-Hill Primis, Fourth Edition, 1998
Other Information:
Winner - 1995-96 Outstanding Evening College Faculty Award
Finalist - 1994-95 Outstanding Evening College Faculty Award
Co-Founder & Faculty Advisor - Volunteer Income Tax Assistance Program (1972-Present)
(Awarded Best Sustained Student Program 1995-96, Student Leadership Award)
Alpha Mu Alpha - American Marketing Association; Beta Gamma Sigma; Beta Alpha Psi; Delta
Sigma Pi; Pi Sigma
Epsilon; Sales & Marketing Executives International
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