Course Documents -> STRATEGIC PLANNING........ THE GOOD THE BAD AND Z UGLY
Chapter 1
Developing and Enacting Strategic Marketing Plans Here, we first differentiate between strategic business plans and strategic marketing plans, and present the total quality approach to planning. Next, we examine different kinds of strategic plans and the relationships between marketing and other functional areas. We then present the steps in the strategic planning process. A sample outline for an OPERATIONAL marketing plan is presented at the product managers level.
BOEING WILL BE FEATURED IN OUR EXAMPLES......
Developing and Enacting Strategic Marketing Plans Here, we first differentiate between strategic business plans and strategic marketing plans, and present the total quality approach to planning. Next, we examine different kinds of strategic plans and the relationships between marketing and other functional areas. We then present the steps in the strategic planning process. A sample outline for an OPERATIONAL marketing plan is presented at the product managers level.
BOEING WILL BE FEATURED IN OUR EXAMPLES......