Course Information -> COURSE SYLLABUS
Assignment Information: Updated every MONDAY and WEDNESDAY evening-
                                          Please see MY GATEWAY “announcements�
"WHEN I DO, I UNDERSTAND"
Course Description:
Marketing Management is the comprehensive capstone course in our marketing curriculum and is organized around the marketing planning process, to clearly delineate the relationship among marketing decisions. This applications oriented course is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. The resulting expectation is for you to have a greater appreciation of the true utility of the marketing concepts and procedures enhancing your sense of professionalism throughout your career in marketing and business management.
                                          Please see MY GATEWAY “announcements�
"WHEN I DO, I UNDERSTAND"
Course Description:
Marketing Management is the comprehensive capstone course in our marketing curriculum and is organized around the marketing planning process, to clearly delineate the relationship among marketing decisions. This applications oriented course is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. The resulting expectation is for you to have a greater appreciation of the true utility of the marketing concepts and procedures enhancing your sense of professionalism throughout your career in marketing and business management.