Course Documents -> Analysis for Marketing Planning, 7/e
Analysis for Marketing Planning, 7/e
Donald R. Lehmann, Columbia University
Russell S. Winer, New York University

Focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, you need to be able to make decisions based from sound analysis. Product managers this will be our focus for the first five weeks!  Enjoy!!!!

Powerpoints all chapters.......