Chapter 1 "Anticipate-Manage-Satisfy" Demand
                    Publis & Customers
                    CONTROL DIAGRAM
                    SHARING OF CONTRASTS & COLLECT
CIRCULATE PROJECT TOPICS SIGN UP plus SEATING CHART

CHAPTER 2 -THE ENVIRONMENT OF MARKETING....
                                                       Forces & Actors..
                       MARKETING MYOPIA.

Establish Chapter 3- key chapter on exam one