Welcome to Basic Marketing
Overview

This principles (introductory) marketing course incorporates both the traditional and contemporary aspects of marketing comprehensively through a broadened streetsmart view of marketing.

Basic Marketing examines both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. Although the basic components of marketing, (e.g. consumer behavior, marketing research and product, distribution and price planning), will form the foundation of this introductory level course, contemporary techniques and topics will also be covered in depth (e.g. strategic planning and marketing, international marketing, service and non-profit marketing, organizational consumers, societal implications).

Examples will range from your backyard to around the world.
Course Link: / Course Information
Office Hours: MAY 12-JUNE 5, 2008 8:40pm-9:30pm in 207ssb
M,T,W,TH and/or other times by appointment in 1005 SSB