*Sunkist Video Questions:
1. Differentiate brand name, mark, and trademark for Sunkist?
2. How can Sunkist tap their brand equity?
3. Where might Sunkist use individual (multiple) branding?
4. Branding is difficult for Sunkist (decentralized coop growers)
generally brands are by a single manufacturer to differentiate
its output. Explain?

• sunkist.mov