Assignments -> PRODUCT POSITIONING-
PRODUCT POSITIONING-LEVITRA
BA 3700 Taking On Viagra.doc (22 Kb)
LEVITRA VIAGRA Medicare .doc (22.5 Kb)
Taking On Viagra:
The first name in impotence therapy currently is Pfizer's Viagra, but Bayer and GlaxoSmithKline (GSK) are betting that Levitra, recently FDA-approved erectile disfunction pill, will surpass Viagra in sales by 2007.
BA 3700 Taking On Viagra.doc (22 Kb)
LEVITRA VIAGRA Medicare .doc (22.5 Kb)
Taking On Viagra:
The first name in impotence therapy currently is Pfizer's Viagra, but Bayer and GlaxoSmithKline (GSK) are betting that Levitra, recently FDA-approved erectile disfunction pill, will surpass Viagra in sales by 2007.