Course Information -> Overview
Overview
This principles (introductory) marketing course will incorporate both the traditional and
contemporary aspects of marketing comprehensively through a broadened view of marketing. Basic Marketing will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. Although the basic components of marketing, (e.g. consumer behavior, marketing research and product, distribution and price planning), will form the foundation of this introductory level course, contemporary techniques and topics will also be covered in depth (e.g. strategic planning and marketing, international marketing, service and non-profit marketing, organizational consumers, societal implications). Examples will range from your backyard to around the world..
This principles (introductory) marketing course will incorporate both the traditional and
contemporary aspects of marketing comprehensively through a broadened view of marketing. Basic Marketing will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner. Although the basic components of marketing, (e.g. consumer behavior, marketing research and product, distribution and price planning), will form the foundation of this introductory level course, contemporary techniques and topics will also be covered in depth (e.g. strategic planning and marketing, international marketing, service and non-profit marketing, organizational consumers, societal implications). Examples will range from your backyard to around the world..