Oprah Winfrey ( http://www.oprah.com ) has built a service empire via her show, magazine, book club, and company's film division. In 2005, Forbes magazine listed Oprah as the world's most powerful celebrity, ahead of golf star Tiger Woods (ranked second) and basketball star Shaquille O'Neal (ranked fifth). In a separate story, Forbes estimated Oprah Winfrey's wealth at $1.4 billion. Her success is so staggering that she has been called the "most powerful woman on the planet." In this chapter, we will study key concepts pertaining to the marketing of services. We will focus on the differences and similarities between goods and services marketing, as well as nonprofit marketing.

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