Course Grading:

I. Three Examinations, Including Final* 375 points
(125 points each, times three) Ch. 1-8, 9-16, 17-22

II. Marketing Project (High Involvement Project) 125 points

III. Class Participation, 3 Quizzes (20 questions each
multiple choice), Cases, Class Discussions,
Quantitative & Quantitative Homework
Problems and Other Assignments 100 Points

IV. Bonus Stuff ** ***
** 22 quizzes at the publishers website (1 point per chapter)
*** Other
** Potential up to 25 bonus points

TOTAL 600 Points
Grading Scale:
540 Points - A
480 Points - B
420 Points - C
360 Points - D