... -> HIGH INVOLVEMENT PROJECT (21% OF GRADE)-TOPIC DUE...Thursday May 15th
BA 3700/206 - Semester Marketing Projects
HIGH INVOLVEMENT PROJECTS
SAMPLES IN 1020 TOWER
(125 points)

I HAVE ADDED SEVERAL NEW SAMPLE ILLUSTRATIONS HERE!
INTERVIEWING A BUSINES OWNER OR MANAGER IS PARTOF THE MARKETING FEASIBILITY CHECKLIST ATTACHED.

“WHEN I DO, I UNDERSTAND�

1. The semester marketing projects are a form of experiential learning. They are designed to give
participating students an opportunity to apply the principles studies in this course to the "real world"
preferably in relation to a setting of interest to the participating student(s) (e.g., family-owned
business, a job or job opportunity and/or an interesting company, product or service.)

2. Students should organize in teams of two or three if possible. Individual projects are also acceptable. The instructor will assist in facilitating this process.

3. Topics are due in writing on THURSDAY, May 15, 2008.

4. Marketing projects are due on MONDAY, June 2, 2008
(accepted on TUESDAY, JUNE 3rd as on time).

5. Marketing projects are to be submitted typed double-spaced. The usage of headings
and subheadings with tabs dividing sections is suggested.

6. The length of this project -- (suggested minimum: typed double spaced)

1 student 6-9 pages
2 student team 8-11 pages
3 student team 9-15 pages (excluding reference & title pages)

7. This project is worth 125 points. (Course has 600 points.)

8. The instructor will assist student participants in providing topic suggestions on request. Instructor
has numerous outlines and project examples available for student review.

9. The following pages are a summary of suggested topics to use in formulating your marketing projects
only if you are unable to choose a topic in conjunction with a business, product or service of your
choice. You may combine two or more of these topics.

10. Project report must include the following:
Title Page - Table of Contents - Reference Page - Numbered Pages

11. Footnotes are not required.

12. Penalties will be assessed for late projects at the rate of four points per day/twenty points per week.

13. Papers will be graded on the basis of:
Level of Analysis
Quality & Depth of Research
Comprehensiveness
Methodology Used
Soundness of Conclusions

14. Samples of marketing projects (Involvement) are available in room 1020 SSB/Tower for you
inspection.

15. Please see Professor Chew for grading criteria sheets.

16. DO NOT PROCRASTINATE!!!