READ FRITO LAY (PLUS CHAPTERS 5-6) & SUBMIT WARNER LAMBERT

Chapter 3-STRATEGIC PLANNING.....begin page 66 ba206 c3+strategicbl_456F8F.ppt (2.854 Mb) walmart.mov (0.277 Kb) A sample outline for a strategic marketing plan is presented and the actual strategic marketing plan of a small firm is highlighted

Chapter 4-The Marketing Information System- Chew Chapter 4-The Marketing Information System- Chew As a result of the wide availability of databases, the process of collecting and distributing marketing information has become systematized. The system that handles these processes in a controlled and coordinated fashion has come to be called the Market Information System (MIS). Such a company system collects and organizes data that are relevant to the marketer and other business decision makers in terms of planning, implementation, control and feedback. It has four parts, including INTERNAL REPORTS, MARKETING INTELLEGENCE, the ANALYTICAL MARKETING SYSTEM and FORMAL MARKETING RESEARCH, all interrelated. Chapter 5 -FRAUD