WHY MOST NEW PRODUCTS FAIL!!!!!
THE WATER BABY, AN UMSL SUCCESS

http://www.dollinfo.com/waterbaby.htm

Let's look at two recent DuPont marketing-based innovations. In cooperation with Procter & Gamble (http://www.pg.com), Dupont developed a water-soluble pouch that combines a powdered dishwasher detergent and a liquid grease cutter in one package. The pouch is used for Cascade's 2 in 1 ActionPac dishwasher detergent.

• ba206 lpc BE&K c13+++$$ppt.ppt
  
• WaterbabyRef.mov
  
• ProductFailRef.mov