Experts in integrated marketing and communications
University Marketing and Communications plans and implements integrated marketing communications strategies to enhance UMSL’s overall brand awareness, institutional reputation and student recruitment.
Through an integrated approach, we:
- Strengthen brand awareness.
- Enhance reputation and public perception.
- Engage qualified applicants.
- Increase applications.
- Increase application to registration yield.
- Support student retention.
- Increase alumni, donor and community engagement.
- Increase financial support.
Our approach
Integrated marketing communications makes all aspects of marketing communications – advertising, direct mail/email, public relations, sales promotion, social media, special events, visual identity and web – work together as a cohesive force. Communicating strategic messages to target audiences on multiple platforms helps ensure effecting positive awareness, attraction and behavior.
Branding at UMSL
Visit the branding website for all of the UMSL brand guidelines. You'll also find logo, powerpoint and zoom background downloads along with other important policies.