Don't Ramble/Avoid The Dead Air Trap
Don't Use "No Comment"
Don't Treat Reporters As Adversaries
Don't Sugar Coat
Don't Repeat Negatives Asked In A Question
Don't Go Off The Record
Avoid Jokes/Quips/Sarcasm/Flip Remarks
Don't Fall For The A or B Dilemma
Don't Answer "What If" Questions
Don't Step Into The Absent Party Trap
Don't Use Jargon (Especially Acronyms)
Don't Think You Must Answer Every Question
Don't Automatically Accept A
Question's Premise