EFFECTIVE INTERVIEWS:
DON'TS



Don't Ramble/Avoid The Dead Air Trap

Don't Use "No Comment"

Don't Treat Reporters As Adversaries

Don't Sugar Coat

Don't Repeat Negatives Asked In A Question

Don't Go Off The Record

Avoid Jokes/Quips/Sarcasm/Flip Remarks

Don't Fall For The A or B Dilemma

Don't Answer "What If" Questions

Don't Step Into The Absent Party Trap

Don't Use Jargon (Especially Acronyms)

Don't Think You Must Answer Every Question

Don't Automatically Accept A Question's Premise
 

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