Dan Grossman, Ph.D.

Dan Grossman received his Ph.D. in Marketing from the University of Cincinnati and is an Assistant Professor of Marketing. His research focuses on consumer behavior, or the cognitive processes that go on in a consumer's mind as they make decisions.

Dan’s primary stream of research seeks to better understand the construct of sentimental value and how it affects consumer decision making. His secondary stream of research deals with how seemingly incidental and peripheral factors can surprisingly guide consumer behavior. Work from both areas have been published in top-level research publications including the Journal of Consumer Research and the Journal of Consumer Psychology. Additionally, his research has been presented at premier national and international conferences.

Outside of research Dan enjoys playing basketball, ice hockey, practicing Brazilian Jiu-Jitsu, traveling, and hopping on Xbox with the boys. He is also an avid fan of the Buffalo Sabres and Buffalo Bills.

Google Scholar

Education

University of Cincinnati, Cincinnati, OH
Ph.D., Business Administration, Marketing (May, 2020)

State University of New York at Oswego, Oswego, NY
Bachelor of Science, Marketing (May, 2014)

Courses

MKTG 3710 – Consumer Behavior

MKTG 3700 – Basic Marketing

Other teaching interests include: Sports Marketing, Advertising and Promotions, Integrated Marketing Communications, International Marketing

Selected Recent Publications

Grossman, D.M. and Ryan Rahinel (2022) "Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving" Journal of Consumer Psychology, 32(1), 41-56.

Rahinel R., Otto A., Grossman, D.M., & Clarkson, J.J., (2021) "General Brand Exposure Makes Preferential Decisions Easier" Journal of Consumer Research, 48(4), 541-561. (Lead Research article for special issue on The Future of Brands in a Changing Consumer Marketplace)

Presentations and Proceedings

Grossman, D.M. & Rahinel, R. (2022). Growing Sentimental Value. Invited Paper Presentation at the UMSL COBA Research Seminar Series. St. Louis, Missouri.

Yuan, M., VanBergen, N., Buechner, B.M., Grossman, D.M., & Irmak, C. (2019). To Err Is (Not) Human: Examining Beliefs about Errors Made by Artificial Intelligence. Poster Presentation at the annual meeting of Association for Consumer Research. Atlanta, Georgia.

Buechner, B.M., Grossman, D.M., & Clarkson, J.J. (2019). OK Google, I’ll Take it From Here: The Influence of Artificial Intelligence on Consumer Information Search. Poster Presentation at the annual meeting of Association for Consumer Research. Atlanta, Georgia.

Ho, C., Grossman, D.M., Salerno, A., & Clarkson, J.J. (2019). Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit. Paper Presentation at the annual meeting of Association for Consumer Research. Atlanta, Georgia.

Grossman, D.M. & Rahinel, R. (2019). Sentimental Value as a Driver of Heirloom Creation. Paper Presentation at the annual UC Consumer Behavior Research Camp. Cincinnati, Ohio.

Escoe, B., Grossman, D.M., & Kardes, F.R. (2018). Blindsided by Omissions: Effects of Hidden Fees on Surprise and Regret. Paper Presentation at the Summer Society for Consumer Psychology Conference. San Francisco, California.

Ho, C., Grossman, D.M., Clarkson, J.J., & Salerno A. (2018). Goal Paralysis: The Effect of Incidental Luck on Consumer Goal Pursuit. Paper Presentation at the annual UC Consumer Behavior Research Camp. Cincinnati, Ohio.

Grossman, D.M. & Rahinel, R. (2017). Heirlooms as a Passage Mechanism for Achievement-Based Values. Paper Presentation at the annual meeting of Association for Consumer Research. San Diego, California.

Ho, C., Grossman, D.M., & Clarkson, J.J. (2017). Knock on Wood: How Incidental Luck Impacts Goal Pursuit. Paper Presentation at the annual meeting of the Midwestern Psychological Association. Chicago, Illinois.

Grossman, D.M., Ho, C., Clarkson, J.J., & Salerno A. (2017). The Incidental Effects of Luck on Global Goal Pursuit. Invited Paper Presentation at the annual CLIK forum. Louisville, KY.

Grossman, D.M. & Rahinel, R. (2015). Product Weight and Estimates of Price Change: An Error Management Framework. Poster Presentation at the annual meeting of the Society for Judgment and Decision Making. Chicago, Illinois.

Rahinel, R., Otto, A., Clarkson, J.J., & Grossman, D.M. (2015). Brand Exposure Makes Decisions Easier. Paper Presentation at the annual meeting of Association for Consumer Research. New Orleans, Louisiana.

Williams, E., Steffel, M., & Grossman, D.M. (2015). Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications. Paper Presentation at the annual meeting of the Association for Consumer Research. New Orleans, Louisiana