Gerald Yong Gao, Ph.D.

Get to know Dr. Gerald Gao 

Dr. Gerald Yong Gao is a Professor of Marketing at the College of Business Administration and Associate Dean of Research and Faculty Affairs, at the University of Missouri-St. Louis. He received his BA in Economics from Peking University and Ph.D. in Marketing from The University of Hong Kong. His research interests include marketing and innovation strategies, exporting, FDI performance, and strategic orientations. He has published in leading journals such as Administrative Science Quarterly, Journal of International Business Studies, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, International Marketing Review, Journal of International Marketing, Journal of World Business, and Management International Review, among others. He teaches Marketing and International Marketing courses for undergraduates, MBA, and DBA programs. He has won research and teaching awards including Anheuser-Bush Award for Excellence in Teaching, Douglas E. Durand Award for Research Excellence two times, and best papers awards at various conferences. He currently serves on the editorial board of Journal of International Business Studies, Global Strategy Journal, the Journal of International Marketing, and the Asia Pacific Journal of Management.

Google Scholar

Education

Ph.D. (Marketing), The University of Hong Kong

B.A. (Economics), Peking University

Courses

MKTG 3700 - Basic Marketing

MKTG 5700 - Contemporary Marketing Concepts (syllabus)

BUS AD 7700 - Marketing Intelligence and Decision Making

Significant Publications

• Gao, GY, DT Wang and Y Che (2018). "Impact of Historical Conflict on FDI Location and Performance: Japanese Investment in China," Journal of International Business Studies, 49(8), 1060-1080.
• Zhou, KZ, GY Gao, and H Zhao (2017). "State Ownership and Firm Innovation in China: An Integrated View of Institutional and Efficiency Logics," Administrative Science Quarterly, 62(2), 375-404.
• Gao, GY, E Xie, and KZ Zhou (2015). "How Does Technological Diversity in Supplier Network Drive Buyer Innovation? Relational Process and Contingencies," Journal of Operations Management, 36, 165-177.
• Murray, JY, GY Gao, and M Kotabe (2011). "Market Orientation and Performance of Export Ventures: The Process through Marketing Capabilities and Positional Advantages," Journal of the Academy of Marketing Science, 39(2), 252-265.
• Gao, GY and Y Pan (2010). "The Pace of MNEs’ Sequential Entries: Cumulative Experience and the Dynamic Processes,' Journal of International Business Studies, 41(9), 1572-1580.
• Gao, GY, JY Murray, M Kotabe, and J Lu (2010). "A ‘Strategy Tripod’ Perspective on Export Behaviors: Evidence from Firms Based in an Emerging Economy,"  Journal of International Business Studies, 41(3), 377-396.