Michael Elliott, DBA

Education

D.B.A. (Marketing), Mississippi State University, 1991
M.B.A., University of Mississippi, 1980
B.B.A., University of Mississippi, 1979

Courses

Areas: Consumer Behavior, Strategy

Courses:

Marketing Research (UG & MBA)

Consumer Behavior (UG &MBA)

Promotion Management (MBA)

Marketing Management (MBA & PMBA)

Principles of Marketing (UG)

Research

Areas: Advertising Effects; Buyer innovation, Media Issues; Internet Marketing

Selected Significant Publications:

“Antecedents of Organizational Ambidexterity: An Empirical Investigation of Foreign Ventures in an Emerging Market” (with Min Ju); Journal of Business and Industrial Marketing (forthcoming).
Alsaleh, Dhoha A., Michael T. Elliott, Frank Q. Fu, and Ramendra Thakur (2019), “Cross-cultural Differences in the Adoption of Social Media,” Journal of Research in Interactive Marketing 13(1), 119-140.
Fu, Frank, Michael T. Elliott, Haim Mano, and Chris Galloway (2017), “The Role of Affective Brand Commitment on Sales Effort,” Journal of Marketing Theory and Practice, 25(3), 257-273.
Fu, Frank Q. and Michael T. Elliott (2013), "The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model," Journal of Marketing Theory and Practice, 21(3), 259-274.
Elliott, Michael T., Frank Q. Fu, and Paul S. Speck (2012), “Information Search and Purchase Patterns in a Multichannel Service Industry,” Services Marketing Quarterly, 33 (4), 292-310.
Elliott, Michael T.and Frank Q. Fu (2008), “Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches,” Marketing Management Journal, 19(2), 48-65.
Elliott, Michael and Paul Speck (2005), “Factors Affect Attitudes toward a Retail Web Site,” Journal of Marketing Theory and Practice, 13(1), 40-52.
Kamins, Michael, Frank Alpert, and Michael T. Elliott (2000), "The Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand" Journal of Consumer Psychology, 9(4), 223-229.
Elliott, Michael T. and Paul S. Speck (1998), “Consumer Perceptions of Advertising Clutter and its Impact Across Various Media," Journal of Advertising Research, 38(1), 29-41.
Speck, Paul S. and Michael T. Elliott (1997), “Predictors of Advertising Avoidance in Print and Broadcast Media,” Journal of Advertising, 26(3), 61-76.
Paul S. Speck and Michael T. Elliott (1997) “The Antecedents and Consequences of Perceived Advertising Clutter,” Journal of Current Issues and Research in Advertising, 19(2), 39-54.
Paul S. Speck, Michael T. Elliott, and Frank Alpert (1997), "The Relationship of Beliefs and Exposure to General Perceptions of Infomercials," Journal of Current Issues and Research in Advertising, 19 (1), 51-65.
Elliott, Michael T. and Pamela Lockard (1996), “An Analysis of the Information Content in Infomercial Programs," Journal of Direct Marketing, 10 (2), 44-55.
Elliott, Michael T. and Paul S. Speck (1995), "Antecedents and Consequences of Infomercial Viewership," Journal of Direct Marketing, 9 (2), 39-51.
Elliott, Michael T. (1995), "Differences in the Portrayal of Blacks: A Content Analysis of General Media Versus Culturally Targeted Television Advertisements," Journal of Current Issues and Research in Advertising, 17 (1), 1-12.
Elliott, Michael T. (1994), "An Investigation of Consumer Information Search for Professional Services," Journal of Marketing Management, 4 (2), 8-22.
Alpert, Frank, Beth Wilson, and Michael T. Elliott (1993), "Price Signaling: Does It Ever Work?" Journal of Consumer Marketing, 10 (4), 4-14.