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Fonts

In order to enhance headlines, the University of Missouri–St. Louis uses two typefaces in its visual communications: Oswald and Lora. The font, Oswald, provides strength and a clear tone to the brand. Complementing Oswald, Lora’s elegance and practicality makes up most sub-headline use and body copy. The two bring a welcoming and strong balance to the brand in both print and digital mediums.

Oswald and Lora are free downloadable fonts from Google Fonts.

Roboto is our workhorse for web. It may also be used in all print and digital communications.

Roboto is a free downloadable font from Google Fonts.

Oswald Font Face example

Lora font face example

Roboto font face example