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Supporting creative decision making is always difficult. But, recent research from Adam Galinsky, the Morris and Alice Kaplan Professor of Ethics and Decision in Management, one thing that can help is to provide a mechanism to distract the decision maker. According to Galinsky, moving to a new task encourages the subconscious to process the original task, and, when the decision maker returns to the original task, he/she can identify a solution more easily. He states that conscious thought is better for analytic decisions, but that unconscious thought is more effective at solving complex problems. Hence it might actually be useful to build a distraction mechanism into a DSS to help support creative decision making. |
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