School of Professional and Continuing Studies

About the Certificate | Program Director & Instructors | Advisory Board | Interactive Prezi | FAQ | All Courses

Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.

Web Analytics Course (21 hours)

April 11, 18 & 19,  2014 | 9:00-5:00 PM | Register | Inquire

Instructor: Perry Drake

Understanding web behavior is important to ensure a good user experience and maximum conversion rate of visitors to customers. In this class you will learn how to pull reports and glean insights for web tracking tools including Google Analytics and Adobe Sitecatalyst. You will learn Google Analytics from implementation to segmentation to campaign tracking; additionally, you will be given access to Adobe Sitecatalyst (our partner) for training purposes where we will explore pathing, conversion funnels and dashboarding. Development of Key Performance Indicators also will be discussed.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.