School of Professional and Continuing Studies

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Perry D. Drake

Digital Media Marketing Program Director & Assistant Professor, College of Business Administration

Perry comes from New York University where he taught and created leading edge classes and curriculum including Social Media Analytics & Measurement, Advanced Web Analytics using Adobe SiteCatalyst, and SAS Data Mining for Marketers Certification. He forged unique relationships with various vendors such as Adobe (using their SiteCatalyst product for Webtracking), Netbase (a major social listening tool) and SAS (the premier data analytics tool). He also regularly involved his students in the Google Paid Search Challenge (an international university competition) and the Adobe Web Analytics Competition. He taught at both the graduate and undergraduate level. He also received two outstanding teaching awards during his 14 years at NYU. In addition, Perry also does various training programs for the Direct Marketing Association located in New York City.

Perry’s new role at the University of Missouri - St. Louis (his alma mater) is to continue to be on the forefront of the creation of course content and curriculum in digital and social media marketing. His focus will be to deliver programs and courses here for both the credit and non-credit side.

“I am so excited to be back at UMSL and be a part of this very cool digital media marketing and ad agency vibe here on campus in St. Louis. I can feel that great things are going to happen.” - Perry D. Drake

Perry has an open door policy and is always willing to hear from students regarding their needs, challenges and discuss opportunities with them. You can reach Perry via email at or via his mobile phone at (914) 299-4879.


Angelo Biasi

Angelo Biasi is Founder & CEO of MassiveU, the first, mobile-first learning solutions company. He has owned direct marketing agencies and worked on mobile programs and campaigns for Sprint, AT&T, DudaMobile, and Qualcomm, to name a few. As a tradigital marketer of over 20 years, he has not lost value or appreciation for the fundamentals of marketing and is sure to weave that into each courses or lesson he teaches. Angelo has an MBA in Marketing from the University of Connecticut and teaches regularly in person, online and over mobile phones via 


Erin Moloney

Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO. She is also currently the President of the Social Media Club of Saint Louis. She presents on a variety of digital media topics at conferences, luncheons and workshops nationally. Erin is active on Twitter at @ErinE. 


April Mullen

April Mullen has an extensive digital marketing background specializing in email marketing and cross-channel relationship marketing strategies. Currently, she serves brands across a variety of business verticals as a senior strategic consultant at DEG, a full-service digital consultancy based in Overland Park, KS.

April is an active member of the DMA Email Experience Council (EEC) and through participation in that organization, co-authored a guide on cross-channel marketing. April has given the keynote address on the topic of automated lifecycle programs at Responsys Interact 2012 in San Francisco, CA. On a local level, April serves as the digital promotion lead on a special interest group of the AMA-St. Louis Chapter.

You can follow April on Twitter @aprildmullen.


Eric Nelson

Eric is an idea evolutionist and thrives on the challenges that the ever-evolving media landscape brings and the solutions that can be found combining online and offline strategies. He brings over 20 years experience in traditional and digital media from media focused agencies such as MPG and Initiative, to full service agencies such as R&R Partners and Rawle Murdy Associates. His experience spans a large array of categories including luxury travel brands, tourism, Government, QSR, and CPG. A graduate of Salisbury University, he received a Gold Effie for his work with the Southern Nevada Water Authority.

Eric is currently the Media Director of OsbornBarr as well as a co-founder and VP Finance & Education for 314 Digital.


Danielle Smith

Danielle is a former award-winning television news anchor and reporter turned digital correspondent, host, spokesperson, media trainer, lover of all things video and public speaker who lives to empower women to utilize the power of social and media to follow their passions. She is the author of two books, Social Media Engagement for Dummies and Mom, Incorporated and is the founder and primary author of and She hosts and produces the original lifestyle series ‘Keeping Style in Your Life' and has emceed events that included guest appearances by the First Lady, Michelle Obama and Martha Stewart. She has worked as a Red Carpet correspondent at the Academy of Country Music Awards, the 2011 ProBowl in Hawaii and 2010 Winter Olympic Games on behalf of P&G and has championed the fight against Child Hunger, working directly with the Con Agra Foods Foundation. As a result of her work, Smith has been featured nationally on the CBS Early Show, Fox News, MSNBC, NPR, and in USA Today, Forbes, 


Ivan Temelkov

Ivan Temelkov is a systematic, analytical, punctual, goal-driven, and consistent digital media marketing professional using industry-leading sizzle and flare with direct focus on bottom line results and true ROI achievement. A seasoned veteran with over seven years experience in the digital media marketing umbrella having worked with a variety of B2B and B2C clientele including Charter Communications, AT&T Communications, Maritz, Spectrum Brands, The Michelson Organization, WSI, and Audible just to name a few.

An excellent written and verbal communicator always striving for perfection, attention to detail, and exploration of new strategies within the digital media world. Thru seasoned industry experience and proven success in Search Engine Optimization, Search Engine Marketing, Social Media Advertising, Blog Marketing, and Website Development arenas he has been able to not only establish a dominant personal brand but also open gateways to life-changing career ventures.

Most recently in 2012 as part of an experimental exercise he was able to establish a major local SEO trend around "digital marketing" spawning a typhoon of interest within St. Louis marketplace. A monumental achievement that solidified seasoned expertise in the digital media marketing realm.

An avid user of Twitter, Facebook, Google+, and LinkedIn as daily communication platforms. Always interested in business networking, making new friends, learning more about the digital media world, and enjoying uninterrupted leisure time when time permitting.


Kelly Wiethuchter

Kelly is a digital media consultant with Centro, a Chicago based digital media planning and buying company that works with advertising agencies to execute campaigns across all forms of paid digital media. She works with a wide variety of agencies and brands across Missouri and Southern Illinois to help to improve their digital media operations across display, mobile, tablet, video, audio, search, digital placed-based, and native advertising.

Kelly’s resume also includes positions with Clear Channel Television in Tulsa and FOX Sports Cable Networks in Chicago. She is also an active member of the professional organization 314 Digital, an affiliate of IMAA (Interactive Marketing Association Alliance).