School of Professional and Continuing Studies

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Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.

Introduction to Data Analytics, Dashboarding and Visualization Course (14 hours)

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Translating marketing and research data into decision-making information has never been more important in this digital era. Data analysts are the storytellers of the marketing team, reading the data and communicating through business information about what happened and why. Learn how to tabulate results, prepare charts and tables, summarize findings, and write and present reports. Topics include working with summary statistics, crosstabs, test design, significance tests, and correlations; using standard software to present data in easy-to-digest formats; extracting conclusions from raw data; making recommendations; and reviewing alternative audiovisual presentations using YouTube, Google Hangouts, Prezi, etc. Absolutely no prior data or analytical skills are required for this course.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.

We are proud to say that students will be working with COCA as a client.