Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.
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Instructor: April Mullen
There's no question that email is still the single most effective tool for reaching customers and prospects and retaining them. In this course you will learn how to create effective email strategies. In particular, the instructor will discuss effective subject lines, powerful copy approaches, testing techniques and list strategies. Additionally, you will discover how email fits into the marketing mix and how effective it is in a mobile and social world.
Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.