School of Professional and Continuing Studies

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Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two semesters.

Content Development Strategy (14 hours)

Content marketing is key to driving engagement. It also is a very effective “tool” to building your brand, supporting the buying process, and providing post-purchase support. Customers research their purchases online first. Learn how to create effective and compelling content to support the customer through the sales funnel including pictures, video, social and mobile media.

Prerequisite: If less than an associate’s degree and less than two years of marketing experience, your resume must be submitted.