In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.

• Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.
• Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.
• Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.

Development Communication
Reframing the Role of the Media
by Thomas McPhail

Copyright Wiley-Blackwell, 2009

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Global Communication
Theories, Stakeholders, and Trends
by Thomas McPhail

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.

• An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications
• Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries
• Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging
• Updates important industry information on CNN, MTV, and the BBC, including the problems with the upcoming renewal of the BBCs global mandate and Royal Charter
• Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory
• Accompanied by a fully updated instructors manual available at blackwellpublishing.com/mcphail

Copyright Wiley-Blackwell Publishing 2010

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