University Marketing and Communications plans and implements integrated marketing communications strategies to enhance UMSL’s overall brand awareness, institutional reputation and student recruitment.
Furthermore, marketing and communications aids academic and administrative units in developing efficient and effective ways to achieve their strategic goals and promote activities. Support ranges from a singular communication piece to a comprehensive integrated marketing communications package.
Integrated marketing communications makes all aspects of marketing communications – advertising, direct mail/email, public relations, sales promotion, social media, special events, visual identity and Web – work together as a cohesive force. Communicating strategic messages to target audiences on multiple platforms helps ensure effecting positive awareness, attraction and behavior.